My interest in matchbox labels lies primarily in the design but also the concept that these small images can communicate to a large number of people.
1950s and 60s Eastern European labels captivate me most. Why did this area of the world embrace modern design and imagery when many countries, including Britain, still preferred the Victorian aesthetic?
Subject matter is also fascinating. As with advertisers, governments were quick to realise the potential of these far reaching messages. Propaganda was popular but so too was public service announcements including fire safety, hygiene, money saving, alcohol abuse and road safety.
This combination of subject and design has left behind an invaluable archive of its time.