Matchbox Labels

My interest in matchbox labels lies primarily in the design but also the concept that these small images can communicate to a large number of people.

1950s and 60s Eastern European labels captivate me most. Why did this area of the world embrace modern design and imagery when many countries, including Britain, still preferred the Victorian aesthetic?

Subject matter is also fascinating. As with advertisers, governments were quick to realise the potential of these far reaching messages. Propaganda was popular but so too was public service announcements including fire safety, hygiene, money saving, alcohol abuse and road safety.

This combination of subject and design has left behind an invaluable archive of its time.

matchbox labels

matchbox labels

matchbox labels

matchbox labels

19 Responses to “Matchbox Labels”

  1. DAVE CLARK Says:

    I`ve just come into possession of hundreds of Polish matchbox labels……are you interested?

  2. Jane Says:

    Yes definitely!

  3. DAVE CLARK Says:

    Sorry Jane in responding so slowly how do you want to do this.

    Cheers,

    Dave

  4. Matchbox Labels From the 1950’s and 1960’s | Laughing Squid Says:

    [...] York, England designer Jane McDevitt has assembled a huge collection of beautiful 1950’s and 1960’s matchbox labels from around the world (mostly Eastern European). [...]

  5. bill reynolds Says:

    Jane, I have, from time to time, collected matchbooks. I have never met anyone else who collected matchbooks but I do find them very interesting…I had a collection from the fifties that were somehow lost and I started again in the seventies and eighties.

    I find the changing graphics fascinating…most of my collection is North American with some European and South American pieces included.

  6. kindra Says:

    JANE——
    I spent some time in Estonia last summer hoping to acquire some of these lovelies… you are one lucky lady to be surrounded by such gems.

  7. Nina Says:

    The cow wins!

  8. true nature Says:

    these are so wonderful! thank you for sharing them.

  9. Jules Gilliam Says:

    Hi,
    Wondered if you could help , I work in Theatre and we are doing a 1930’s show set in Massachusettes which requires match boxes. Do you know where we would find some in England?? Love your site.
    Jules

  10. Jane Says:

    Thanks for getting in touch. All my matchbox labels come from ebay. There are a few people that I regularly buy from. Here are links to their items

    http://search.ebay.co.uk/_W0QQdfspZ1QQfsooZ2QQfsopZ32QQlredZAny00000QQsassZhobbs1950
    http://search.ebay.co.uk/_W0QQdfspZ1QQfsooZ2QQfsopZ32QQlredZAny00000QQsassZcolin7291
    http://search.ebay.co.uk/_W0QQdfspZ1QQfsooZ2QQfsopZ32QQlredZAny00000QQsassZcornercollectables

    Otherwise a search on ebay should get you plenty of results.

    I hope this helps. Good luck with your production.

  11. H. Michael Karshis Says:

    Amazing set of images - thanks so much for sharing!

    peace,

    HMK

    http://www.flickr.com/photos/hmk

  12. Nick Halahan Says:

    hello

    great to see these online thanks for putting them up. when i was traveling in india i began collecting match boxs after i asked for a light and the guy said keep the whole box - it had a lovely peacock design and from then on each new place i went i would track down new boxs, feeling at home in a new place if i recognised the box! some jems abandoned on the roadside too.

    big up and thanks jane!

  13. Vintage matchbox art « Thinkdig’s Weblog Says:

    [...] I absolutely LOVE these vintage matchbox labels. Maraid Design has great examples on their website, as well as these great labels on flickr. I think that collecting these just might become a new hobby of mine. [...]

  14. Journalista - the news weblog of The Comics Journal » Blog Archive » Mar. 7, 2008: Gone all porno Says:

    [...] [Art] Here’s a massive Flickr set devoted to (mostly) Eastern Bloc matchbook designs, courtesy of Jane McDevitt. (Above: a design of unknown origin. Link via Jonathan Bennett.) [...]

  15. Schmierwurst Says:

    Thanks for sharing your amazing and so beautiful collection. Found it by a link on http://www.drawn.ca.
    Is it possible to get the pictures in an archive, zip-file or the like?

  16. Jane Says:

    I’m afraid I only keep my very hi res versions - which would be too big to send. After I have uploaded to flickr I bin the ones I have prepared - because they are always on the web if/when I need them.

  17. amy korngiebel Says:

    these are absolutely amazing!

  18. amy korngiebel Says:

    oh! i just noticed the laika one. fantastic. i love that little (and so very brave) dog.

  19. European Matchbox labels. « the function key Says:

    [...] first at: Maraid Design. View the whole lot [...]

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